The report "MOOCs: Cutting Through the Hype" by Kate Worlock and Laura Ricci of Outsell Inc, provides a good overview of where MOOCs came from, who is providing them, who is taking them and what the future holds. The report lists the business models for the MOOC providers, from simply acting as a way to market conventional courses, to offering add on services, such as certificates and tutoring for a fee. The authors point out that like other distance education students, MOOC students are older and are from different background to the typical university student and may not be looking for a small amount of training, not a full degree. This is a very good report for university administrators and academics wondering what all the fuss is about.
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