Thursday, September 22, 2011

Dick Smith Advertisement for Fictional Color Kindle

Last night I watched an advertisement for the Amazon Kindle eBook reader on Australian free to air TV. This depicted the Kindle's screen highlighting some text in yellow. Dick Smith is selling two models of the Kindle: Kindle, Wi-Fi 6 Inch and Kindle 3G 6 Inch. However, both of these, like all current Kindle models, have monochrome screens, which cannot display yellow (or any other color). The Kindle does have some attractive features, such as a long battery life. The 3G model in particular has free 3G wireless access in Australia and many countries and a usable (if limited) web browser. But this advertisement should be changed to remove the color from the Kindle screen.

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