However, it creates interesting moral dilemma for the publisher, who has to decide if they can afford to give up revenue from ads they do not like. In my case I decided to ban everything except, drugs, politics and religion. The blocked ads made up 3% of those displayed, but only provided 0.4% of the revenue.
Category | % Recent Earnings | % Recent Ad Impressions |
---|---|---|
Cosmetic Procedures & Body Modification | 0.0% | 0.2% |
Dating | 0.0% | 0.3% |
Drugs & Supplements | 2.4% | 0.8% |
Get Rich Quick | 0.3% | 1.1% |
Politics | 0.7% | 1.5% |
References to Sex & Sexuality | 0.0% | 0.3% |
Religion | 1.1% | 0.4% |
Ringtones & Downloadables | 0.1% | 0.4% |
Sexual & Reproductive Health | 0.0% | 0.1% |
Video Games (Casual & Online) | 0.0% | 0.5% |
Weight Loss | 0.0% | 0.1% |
1 comment:
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