London advertising agency Media Metrica is sponsoring bomb proof bins in London. The cost will be recovered from advertising sold on digital signage screens on the bins. The bomb proof technology for the bins comes from BlastGuard International's Bomb Proof Trash Cans. lined with blast attenuating filler materials. There are not the only type of Blast Resistant Litter Bins available and the idea of advertising to pay for outdoor furniture is not a new one.
One issue will be if use of digital signage reduces the level of maintenance. Previously staff had to visit the signs to change the advertising. At the same time they could change the sign and check for damage. With the display being digital there will not be a need to visit the unit. As a result maintenance may be neglected.
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