Monday, April 21, 2008

Innovation ANU Elevator Pitch Awards Evening

The Australian National Unviersity is having an evening of "elevator pitches" by budding entrepreneurs on Wednesday in Canberra. This is part of a program to educate university people in how to turn an idea into a product.
The first awards evening is upon us this week and we are in for a very exciting evening. The evening will commence at 6pm in the foyer and later in The Finkel Lecture Theatre of The John Curtin School of Medical Research this Wednesday 23rd April.

The first elevator pitch will commence at 6.30pm and the order of teams will be randomly chosen on the evening. Refreshments will be served all evening. Each elevator pitch will be followed by a short question and answer time. At the conclusion of all the pitches the judges will award the winners of both the elevator pitch and executive summaries with their awards.

Failure to submit an executive summary or elevator pitch may make participants ineligible for the major awards at the conclusion of the program. The following details were sent out last week and are included as a reminder of what is required this week.

* Please note the deadline of the executive summary submission is midday, Tuesday 22nd April, which is the day before the awards evening this week.

* If any more information is required please contact us, otherwise we look forward to seeing you all there.

The Innovation ANU Organisers

Next week will be the first round of judging and awards and will require teams to submit a two page executive summary and a 2 minute (maximum) elevator pitch. Details about both of these submissions are outlined below. Executive Summary submission will be by midday, Tuesday 22nd April (the day before the judging evening), to give the judges plenty of time to read the executive summaries. The elevator pitch will be conducted on the evening and the order of the teams will be selected randomly on the evening. Both the page and time limits are fixed and teams will be asked to strictly abide by these.

The elevator pitch is a two minute pitch to sell your vision/idea of a product, service or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride. The elevator pitch should be delivered without visual aids (pictures, powerpoint presentations, etc.) and within the required time limit, after which the team will be asked to stop immediately.

Investors will often judge the quality of an idea and team on the basis of the quality of a short pitch such as this as any weaknesses are often easily exposed in this process. An effective elevator pitch is designed to give the audience just enough information that they will have a sense of what you are talking about and want to know more. Second, and just as importantly, it is designed to not give the audience so much information so that they feel overwhelmed (and tune you out). There is an overview of the requirements for the elevator pitch on the resources page of the Innovation ANU Website ( There is also a good overview of an elevator pitch at

An executive summary is similar to a written version of the elevator pitch and outlines many of the relevant elements of your concept and idea and why it will be a success. This should be a two page document without images or other visual elements. There is an overview of the requirements for the executive summary on the resources page of the Innovation ANU Website ( The executive summary should be submitted in word (.doc) or pdf formats by midday, Tuesday 22nd April. Late submission will rule participants ineligible for this award.

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