Freeview and barbers

Saw a familiar face on TV just now. The latest Freeview advertising "more for me" features Enrico the barber of Annandale. He is something of a I was sitting in there when summoned to Samoa). and others mention him in their travelogues. Freeview seem to have difficulty comming to grips with mdia in the 21st century. Their media release for this new advertising campaign includes a web address, user id (moreforme) and password (launch09) of where to get a copy. It seems to have escaped their attention that they could simply put a copy on a service such as YouTibe, but then, if they did that why would we need digital broadcast TV?