Wednesday, June 29, 2011

Marketing Student Directed On-line Learning

The University of New England is running a clever TV advertising to promote their on-line courses: "Little Boxes Distance Education". To the tune "Little Boxes".

A matrix of images of a boring urban landscape is shown. A very confident looking person then steps into the shot and pushes the various rectangles, showing them to be a wall of boxes. This then reveals an outdoor cafe, where the person sits down at a table with a laptop and mobile phone on it. The mobile phone rings and displays that the caller is "Professor Elkins, UNE". The person answers the phone using the Professor's first name and thanks them for the assignment feedback.

ps: The video appears to have been shot in a building on the corner of Pitt and Spring Streets, Sydney, not at UNE's Sydney Centre.

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