Tony Eyers, from TekTel talked at "Converging on an NBN Future" on how to educate the public about the NBN. He pointed out that the NBN Co and Government documents use hard to understand language in explaining the NBN and are not very popular. He created his own video to explain the NBN in simple terms.
This seemed to me to be missing the point slightly, as the Government's plan is to shut down the existing PSTN. The public will not have a choice of cabled broadband or landline phone service: customers will have to use the NBN. As a result there is no great need for the government to sell the NBN to the public. The government has a need to promote the benefits of the NBN so as to remain in government, but that is a separate issue.