Amazon.com have a service to sell or rent videos online: Unbox Video Downloads. These are a mixture of old moves and TV shows. Buying a download costs a bit less than a DVD. Rentals are a few dollars each. As an example the DVD of Al Gore's "An Inconvenient Truth" is $US19.99, whereas the download is $US14.95 to buy or $US3.99 to rent. But you need the broadband connection and to fiddle around with a computer to watch the download.
Amazon has now done a deal with TiVo, to allow videos to be downloaded direct to broadband connected TiVo set top boxes. The video is downloaded direct to the hard disk in the STB:
"Amazon and TiVo have joined forces to offer movies and TV shows that can be downloaded straight to TiVo DVRs via the set-top box's broadband Internet connection. "Amazon Unbox on TiVo" bridges the gap between Internet video and TV, offering a practical method of viewing Web-gathered content, but the offering may be too little too late for TiVo.
If hours of prerecorded TV content aren't enough for TiVo (Nasdaq: TIVO) subscribers, Amazon (Nasdaq: AMZN) will offer a solution. The digital video recorder (DVR) pioneer and the supersized online retailer announced their new "Amazon Unbox on TiVo" (AUT) service Wednesday.
For Amazon, the joint venture provides a captive audience more than one million strong.
For TiVo, the service adds another compelling feature to the device. However, will it attract new users? Will it be enough for a company that has all but been shut out of the market it created? ..."
From: Amazon, TiVo Partner for Direct-to-TV Downloads, By Walaika Haskins, 02/07/07, E-commerce Times