The book started to get interesting when he discussed the role of local groups who are part of national organisations. I turned the page expecting to see the discussion of local groups as a part of international organisations and how the availability of the Internet had changed the role of location, but the book had ended. As Milofsky is basing his research on a small part of the USA, it may be that the people there don't interact online with the rest of the world. But it seems more likely that Milofsky's method and theory are flawed, resulting in him being unable to discern the existence of these groups all around.
The book mentions the Internet only twice and I could find no reference to the effect of the web or social networking:
- Page 10: "... are vertical community relations." In the second group, relationships may not even be face-to-face (as is the case with Internet chat rooms)." This group also includes communities made up of professionals trained in a national or international ...."
- Page 165: "... " Locals may relate directly to the national culture using professional or economic connections, the media, or the Internet. Many local activities, however, demand something more-specific organizational connections that render the locals and the nationals mutually accountable. ..."