Department of Computer Science, FEIT
The Australian National University
Date: Monday, 15 October 2007
Time: 4:00 pm to 5:00 pm
Venue: Room N101, CSIT Building 
Speaker: Tom Worthington
Title: Google Ads on Mobile Phones: accessibility, standards and implementation
Google's AdWords/AdSense system allows businesses to advertise on the web. This service was recently expanded to provide advertisements on mobile phones using XHTM/WAP 2.0, WML/WAP 1.0 and CHTML/iMode, implemented with PHP, CGI Perl or ASP. This is a brief overview of how the Google system is implemented and a demonstration. The differences between the system for desktop and hand held devices is discussed, as is Google's adherence (or lack of) to web standards. The accessibility of the ads, particularly for disabled will also be looked at.
Tom Worthington a Visiting Fellow in the Department of Computer Science, Faculty of Engineering and Information Technology at the Australian National University, where he teaches the design of web sites, e-commerce and professional ethics. Tom has been an expert witness in several court cases involving international patent, computer, web and Internet issues, as well as advising governments and companies on ICT problems. In 1999 he was elected a Fellow of the Australian Computer Society for his contribution to the development of public Internet policy.
DCS Seminars: http://cs.anu.edu.au/seminars/
Wednesday, September 26, 2007
Google Ads on Mobile Phones
After years of trying, and failing, to interest people in the problem of providing accessible web sites for the disabled, I gave up. But I think they will listen to how to put Google ads on mobile phones (which uses the same accessibility techniques). All welcome at this free seminar in Canberra:
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Note that the seminar is 15 October 2007 (not 8 October as shown in some announcements).
Dylan Bushell-Embling attended my seminar and wrote an article for the Sydney Morning Herald, 30 October 2007:
Watch this tiny space
The biggest challenge with mobile phone advertising is making an impact in a tiny space, says Australian National University lecturer Tom Worthington.
Mr Worthington recently spoke at a seminar at the ANU on the potential of Google's AdWords system, which was recently expanded to provide advertisements on mobile devices such as phones and Blackberries. ..."
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