Friday, March 27, 2009
Connecting with Audiences in the Digital Age
Mark Scott, Managing Director, ABC, talked at the Innovative Ideas Forum 2009. This was a thoughtful presentation on how the ABC is investing in digital delviery, despite limited resources. He used the example of how Twitter was used during the Victorian bushfires. Mr Scott said "The ABC is the emergency broadcaster". So at question time I asked if the ABC ws investing sufficient in the mobile service for he community to rely on it. I did a quick check and the ABC's new mobile web site appears to still not meet with accessibility guidelines and has dozens of validation errors. Mr. Scott said he thought the accessibility problems had been fixed and he would go back to the office and check. If the ABC uses the web and mobile phones as an integral part of its service it then I suggest it has an obligation to provide that service to the wide community and in emergencies. That requires funding, planning and testing by the ABC.