I suggest Kmart offer customers a catalog of specials to browse while waiting. Customers could be encouraged to make a note of what they would like to buy while flipping through the catalog. There could also be information about Kmart's efforts to deal with COVID-19, procedures for shoppers in store, and special coupons . This could be provided with efficiently encoded web pages, which place limited load on system, and keep customers engaged while they wait.
Also once I got to the Kmart site, after the predicted two minutes, I found I sub-optimal website implementation. The Google Page Speed Insights test rated this at 30 out of 100, for the mobile version. A few simple changes suggested by the test would improve the experience for customers:
Opportunity and Estimated Savings
Eliminate render-blocking resources 1.06 s
Serve images in next-gen formats 0.15 s
Enable text compression 0.15 s
Diagnostics
Ensure text remains visible during webfont load
Serve static assets with an efficient cache policy 18 resources found
Minimize main-thread work 3.3 s
Reduce JavaScript execution time 2.1 s
Avoid chaining critical requests 20 chains found
Keep request counts low and transfer sizes small 49 requests • 805 KB
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