This photo is of my first cheque from Google for advertising on my web site. I had to get it to the bank quickly as it is printed on flimsy paper and was falling apart.
Google advertising it's going to make me a fortune but I wanted to see how it works as an example of e-commerce. I gave the ANU e-commerce students a lecture on Google advertising and set them an assignment question to work out how to build something similar.
The students tend to doze off when I am telling them how to use the web, metadata and all that technical stuff to do business on-line. What gets their attention is when I talk about something like selling books on-line and use the magic words: "this is not just theory, I use this to make MONEY". :-)
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