Tuesday, October 06, 2015

Change! Combining analytic approaches with street wisdom

Greetings from the Australian National University in Canberra, where a panel discussion on "Change" is being recorded for broadcast on ABC Radio National Big Ideas. The panelists, Dee Madigan, Mark Stafford Smith, Grant Wardlaw, Lindell Bromham and Gabriele Bammer are authors of the book "Change! - Combining Analytic Approaches with Street Wisdom", published by ANU Press. The book is available free Online.

Dee Madigan talked about how advertisers were using neurological research to find out exactly how emotions motivate consumers.

The panel then moved on motivations to act on climate change. There was discussion of if the analysis techniques developed by intelligence agencies for the cold war are applicable to today's terrorist groups. It seems to me that the terrorists have learned to use social media, but the military have not and are unhappy that their new enemy is not playing by the rules. There was a comment that universities were not good at complex problems. But in engineering and computer science we now teach students to work in teams and deal with human issues.

Table of Contents

Part 1 Introduction
Part 2 Perspectives
Part 3 Synthesis

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