About technology, travel and lifestyle, by Tom Worthington.
Saturday, August 08, 2009
Google Wave and Advertising
An interesting topic is how advertising will fit into Google Wave. It would appear that Google Adsense type advertisements would be a good fit for Wave. A Wave robot would be able to carry out an analysis of what was being discussed in the wave and insert appropriate advertisements. This could be done more interactively and at a much finer level of granularity than with an email message, web page or a blog. If well done the advertising should be helpful, rather than obtrusive, rather like the robot being another participant in the conversation.