Mobile Advertising Guidelines

The Australian Interactive Media Industry Association (AIMIA) issued guidelines for advertising on mobile phones in August 2007. These are well worth reading for those looking for an overview of issues with content on mobile devices. The guidelines are a 17 page PDF document available free on the web to be reviewed in six months:

The Australian Interactive Media Industry Association (AIMIA) – which represents the digital content industry, and its Mobile Industry Group (MIG), www.aimia.com.au/mobile – has been leading the discussion and development of mobile advertising formats in Australia. ...

It is the purpose of this document to recommend best practices for the creation and sizing of mobile display advertisements in Australia. The document adheres to the Mobile Marketing Association's (MMA) Mobile Advertising Guidelines: Mobile Web (WAP) Banners1 where possible. Some variations are noted with the rationale for differing. In the near future, this document will grow to include best practices for text-based sponsored listings, animated and video advertisements, mobile TV and other campaign types. ...

From: AIMIA Mobile Advertising Display Formats, Best Practices & Guidelines, August 2007

ps: AIMIA also have a Mobile Content Education Campaign.