Thursday, October 27, 2011
Use of Red Cross Emblem by McDonalds
Australian free to air TV channels are current screen a McDonald's advertisement for "McHappy Day". This features a building with a sign saying "Children's Hospital" and a red cross next to it. The use of the emblem of a red cross on a white background is reserved under Australian and international law for use by the Red Cross organization and authorized humanitarian work (Geneva Conventions). It would be a good idea for McDonald's to modify the advertisement to remove the red cross.