Sunday, July 17, 2011
Smart Phone Ads Earning More Revenue
There is much talk of mobile devices, such as smart phones and tablet computers taking over the web. I notice that about 5% of the readers of my web pages are using such high end mobile devices. While this a small proportion, they are important for advertisers, as they are more than twice as likely to click on ads and advertisers are willing to pay more for these readers. As a result web pages with mobile ads earn seven times as much revenue as conventional devices and mobile users account for 34% of the revenue overall for my web site.