I encourage my web design students to use pictograms, but care needs to be taken with their selection and use. In this case QANTAS has include a caption in each icon, which reduces confusion (but is a problem for multiple languages). The colour of each QANTAS icon indicates if the customer has earned points recently (red: points earned, grey: no points).The use of colour for status alone is not a good idea and does not meet accessibility guidelines. Also there can be confusion over the meaning of the icons. In this case, for example, green would be more appropriate to indicate that there has been recent activity (as in traffic lights: green for "go") and red for no activity (red: "stopped"). Use of grey is ambiguous, as it is not a colour.
- Fly: For points earned flying. This icon resembles the "Departing Flights" pictogram of AIGA/U.S. Department of Transportation.
- Shop: For points at Woolworths Group stores. The meaning of the shopping trolley is reasonably clear.
- Pay: For payment by credit and charge cards. This symbol is not so clear and might be mistaken for a hamburger (fast food).
- Stay: For hotel partners. This symbol is commonly used for accommodation.
- Hire: For car rental.
- Eat: For restaurants. Similar to the DOT "Restaurant" pictogram.
- More: For other partners in the QANTAS scheme. This is the DOT pictogram for "First Aid". Its use here is confusing and inappropriate. A better symbol might be three dots.